Proofreading services are to writers what video editing is to movies
Proofreading services will make or break your writing. It's no different than the movie business. Imagine watching a film by amateur video editors. Now, imagine watching the same story edited by a professional cinema house. The difference lies in the audience's experience during and after the movie. Proofreading services engaged by a professional ensures your audience finds your final product grammatically perfect, clear, and pleasing to read.
Proofreading services are a critical part of any content strategy toolkit. These services are often the last review before public consumption. First, let's clarify what proofreading services really are. Wikipedia defines proofreading as the reading of written content to detect and correct production errors. Examples of production errors include grammar, spelling, punctuation, consistency of tense, and the use of a single international language set such as US English or British English.
Many people misinterpret proofreading services for copy editing services. The latter is a larger endeavor that focuses on improving the flow. Copy editing involves restructuring, deleting, and rewriting sentences and paragraphs. Copy editing is a combination of science and art, and is significantly more involved than what proofreading services offer.
Most authors proofread their own writing. Science shows why this is an inaccurate way to edit. Writers who are serious about the quality of their final product should hire proofreading services that employ professionals experienced with scouring written words for errors. These proofreading services focus on the technical rules of writing defined in style manuals such as APA, MLA, and Chicago. These manuals unequivocally determine whether something is grammatically correct or not.
Most organizations have a literary gatekeeper who adds polish to written correspondence. In the movie industry, that gatekeeper is the video editor. In the software industry, the gatekeepers are the quality assurance team. In written communication, the team that manages proofreading services fulfills this critical role.